The jeweler Hope specializes in diamonds, the first shop was opened in Marseille in 2012, It was necessary to find the image of the place, a strong identity that best highlights their objective: Staging diamonds and bring out their range jewelry that is always tailor-made, contemporary that will evolve according to each client. thereafter a corner was made for Les Galeries Lafayette Marseille then a shop rue St Honoré market in Paris in the 1st arrondissement. A work on presentation and lighting is of course very important, the idea is to innovate and to be able to modulate very easily over the seasons and presentations. Security is very important in this kind of shop because it is very popular with flights. The identity of the brand has refined over these different shops while finding each place its character and its differences.